Founded by Buffalo Bill Cody and one of the gateways into Yellowstone, Cody, Wyoming has been a one-of-a-kind place since its inception.

Walking through its flag-lined streets, finding your seat during their nightly rodeo, and the breathtaking views you see driving into the Park, it wasn't hard to understand what made Cody special. But perhaps the best part was how welcome it made you feel, regardless of what state was on your license plate.

There was an opportunity to capture that feeling of wonder in a bottle.

We positioned the destination as “The Great American Adventure” and used social, digital, TV and print to bring that story to life. This campaign contributed to a 10% increase in lodging revenue over the prior years and one grizzled client who cried when he saw the pitch video (although he swears something just got in his eyes).

CW: Jim Glynn
AD: Greg Jesse, Jeff Euteneuer