Talk about a brand ahead of its time. While other fast food brands were focused on price and promotion, Good Times was busy making awesome-tasting burgers with 100% all-natural beef and without any hormones or antibiotics. Fresh-cut fries that are made-to-order, and not a moment sooner. And frozen custard crafted with all-natural milk and cream.

How do you talk about fast food that you can feel pretty good about where it came from?

To differentiate Good Times from the rest of the pack, we repositioned the brand around joy and freshness, culminating in the “Happiness made to order” tagline which was brought to life at every touchpoint. We redesigned their physical storefronts to better tell their ingredient story and completely refreshed their digital footprint. Brand and promotional campaigns were developed across digital, point-of-purchase, outdoor and radio.

AD: Caryn Arredondo, Andy Dutlinger
CW: Zac Spector