Polar Field is one of the most unique companies in the world. For over two decades, their team has taken scientists to the most remote corners of the Arctic, kept them safe, and then brought them back home. But to expand their business, they needed to appeal to a broader audience.

But what do filmmakers and tech companies have in common with climate change scientists? Turns out, more than you might think.

We repositioned their brand and service offering, making it more about the incredible access they provide clients to the most inaccessible and inhospitable places on earth.

And because nothing builds credibility faster than hearing their larger-than-life tales from the field firsthand, we spent two weeks interviewing their employees in places like Greenland and the northern tip of Alaska, then brought their stories to the forefront across all of their marketing materials, even their business cards.

Within nine months of this rebrand launching, they picked up new contracts from Google's Project Loon and National Geographic.

AD: Greg Jesse, Pedro Saldarriaga
CW: Jim Glynn, Dan Schultz