Zuke’s is a natural dog treat and food brand born in the small town of Durango, Colorado that was looking to transform their cult following into a national presence.

With the emergence of other natural brands in the space, how could we make Zuke’s stand out?

We looked no further to the brand’s authentic heritage as the ultimate source of credibility and brought that to life. Instead of a dog treat brand with a strong tie to the outdoors, we focused on positioning Zuke’s as an outdoor lifestyle brand that happened to make amazing, natural treats for your pup.

That positioning led to the “Live life off leash” tagline and brand identity that served as a call-to-action to follow the lead of our best friends.